Every entrepreneur understands the importance of branding and how choosing the right brand can make or break a business. That is why companies often exert a lot of extra effort in ensuring that their brands are not only well-understood by the consumers in their niche markets. It should also be a brand that uniquely identifies the company with the niche market that it wants to cater to. One way of making sure that consumers become closely familiar with the brand is by creating a logo that embodies everything that the brand stands for.
The logo is then printed on every possible surface, including company letterheads, the front door of the company’s headquarters, and so on. The presence of these unique logos is also present in every advertisement and promotional piece that the company releases.
These ads and promo pieces include:
1. Logo lanyards
2. Newsprint articles and ads
3. TV commercials
The logos are then accompanied by unique phrases that are aimed at catching the interest of the target market. The difficult part is in creating a catchphrase that contains all the words that signifies the company’s brand. At the same time, the catchphrase should also be short enough to fit into the limited space provided on newspapers and onlogo lanyards.
If you have absolutely no idea how to make a catchphrasethat is short enough to be printed on lanyards, just take note of the following tips:
1. Take time to think the slogan through. Remember that the catchphrase would represent the company for as long as it is up there with the logo. Printing the catchphrase on everyday items such as logo lanyards would also give it a permanent spot in people’s lives. So be sure to create a catchphrase that would not turn the company into a laughingstock.
2. List down at least 5 key benefits that the company’s products or services provide. Choose the most striking benefit on the list and incorporate that on the catchphrase. Make sure that the benefits are listed as one- or two-word adjectives so that it wouldn’t be too difficult to add any of it onto the catchphrase.
3. State the reasons why your company is a better choice than its competitors. It is inevitable that one business could be offering a product or service that is similar to that offered by another business. In this case, the only way that the businesses can get ahead of each other is by offering something else that the other might have neglected. Focusing on customer service or better product quality could be the straw that pulls the business higher. Stating this on the catchphrase would let the consumers know that the business is truly committed to its promise.
Businesses also have to make sure that the catchphrase contains only 5-6 words more or less. Making the catchphrase short and concise is done not only for the benefit of making it fit on tiny advertising platforms like logo lanyards. Short catchphrases tend to stick on the consumer’s minds better than wordy slogans. Also, some of the best catchphrases for the top players in the industry do not contain any jargon. As a matter of fact, most of these catchphrases contain words that might sound ridiculous for some people. These words include:
4. Pop, and so on
These words are combined with other everyday words to make up a phrase that people can relate to. These simple words make consumers feel like the company understands them and that the company knows exactly what they need. Repeating a word on the catchphrase twice or three times could also serve to enhance the sense of urgency. Ending each word with an exclamation point would effectively ensure that consumers take notice.
Read More Here! 0
Wholesale Lanyards is your source for the best ID badge holders and logo lanyards in the business.Combine our top-quality lanyards with a name badge holder, and you’ve got the most convenient, easy to use way to keep ID cards secure and visible at all times!